Privacy Policy

Website Privacy Policy and Notice to Data Subjects pursuant to Articles 13 and 14 of the EU General Data Protection Regulation
We take the protection of your personal data seriously during its collection, processing, and use in connection with your visit to our website. That is why we conduct our online activities in accordance with data protection and data security laws. Below you will find information about what data is collected during your visit to our website and how it is used.
General Information
Information about the data controller
- Company: empiricus GmbH
- Legal representative: Roland Noll
- Adresse: Nördliche Hauptstrasse 16, 69469 Weinheim
Contact Information
- Data Protection Officer: datenschutz@empiricus.eu
General Information on Data Processing
Data concerned:
Personal data is collected only if you voluntarily provide it to us. No other personal data is collected. Any processing of your personal data that goes beyond the scope of the legal grounds for processing will take place only with your express consent.
- Purpose of processing: Performance of a contract.
Categories of recipients:
- Public authorities where there are overriding legal provisions.
- External service providers or other contractors.
- Other external parties, provided that the data subject has given consent or that disclosure is permitted on the grounds of an overriding legitimate interest.
- Transfers to third countries: In the course of performing the contract, processors located outside the European Union may also be used.
- Data retention period: The data retention period is determined by statutory retention requirements and is generally 10 years.
Newsletter information
When you sign up for our newsletter, you provide us with your email address and, optionally, additional information. We use this information solely to send you the newsletter. The data you provide when signing up for the newsletter will remain stored with us until you unsubscribe from our newsletter. You can unsubscribe at any time by clicking the link provided in the newsletter or by sending us a message to that effect. By unsubscribing, you object to the use of your email address.
We also use your email address, which we receive in connection with the sale of a product or service, exclusively for direct marketing in the form of our newsletter for our own similar products or services, such as those you have ordered, provided you have not objected to this use. You may object to the use of your email address at any time without incurring any costs other than the transmission costs according to standard rates. You may exercise your objection (and thereby unsubscribe from our newsletter) by sending a message to our email address (see Legal Notice).
Use of Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “cookies,” which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is typically transmitted to and stored on a Google server in the United States. However, if IP anonymization is enabled on this website, your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by adjusting your browser software settings accordingly; however, we would like to point out that in this case, you may not be able to use all functions of this website to their full extent.
Use of Google AdWords Conversion Tracking
This website uses Google AdWords Conversion Tracking, a web analytics service provided by Google Inc. (“Google”). Google AdWords Conversion Tracking also uses “cookies” that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie regarding your use of this website is transmitted to a Google server in the United States and stored there. Google will use this information to evaluate your use of the website, to compile reports on website activity for website operators, and to provide other services related to website and internet usage. Google may also transfer this information to third parties where required by law or where such third parties process the data on Google’s behalf. Google will not associate this data with any other data held by Google. You can generally prevent the use of cookies by disabling cookie storage in your browser.
Further information on Google Remarketing and Google’s Privacy Policy can be found here.
Adroll
When you browse our website, advertising cookies are stored on your computer so that we can better understand your interests. With AdRoll, our display advertising partner, we can then show you retargeting ads on other websites based on your previous interactions with us. The technologies used by our partners do not collect personal information such as your name, email address, mailing address, or phone number.
Change AdRoll settings.
Facebook Pixel and Advertising Cookies
This website uses the Facebook Pixel provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (hereinafter “Facebook”). Facebook also uses “cookies” that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie regarding your use of this website is transmitted to a Facebook server in the United States and stored there. Facebook will use this information to evaluate your use of the website, to compile reports on website activity for the website operators, and to provide other services related to website and internet usage. In particular, to display personalized advertising. Facebook may also transfer this information to third parties where required by law or where such third parties process the data on Facebook’s behalf. If you are logged into Facebook, Facebook can associate your visit with your Facebook account.
The use and transfer of this data are based on your voluntary consent. You can change your consent at any time for the future via the Cookie Policy button at the bottom left.
For more information on data protection on Facebook, please visit the Facebook Policy
Use of SalesViewer® technology
This website uses SalesViewer® technology provided by SalesViewer® GmbH to collect and store data for marketing, market research, and optimization purposes, based on the legitimate interests of the website operator (Art. 6(1)(f) GDPR).
To this end, JavaScript-based code is used to collect company-related data and track its usage. The data collected using this technology is encrypted using a one-way function that cannot be reversed (known as hashing). The data is immediately pseudonymized and is not used to personally identify visitors to this website.
Data stored in Salesviewer will be deleted as soon as it is no longer necessary for the purpose for which it was collected and there are no legal retention requirements preventing its deletion.
You may object to the collection and storage of your data at any time with future effect by clicking this link https://www.salesviewer.com/opt-out to prevent SalesViewer® from collecting data on this website in the future. An opt-out cookie for this website will be stored on your device. If you delete your cookies in this browser, you will need to click this link again.
Use of our own "cookies"
This website uses its own cookies to enhance the user experience (cookies are small data files sent by the web server to the user’s browser and stored there for later retrieval). Our cookies do not store any personal data. You can generally prevent the use of cookies by disabling them in your browser settings.
Information on other data processing procedures
Specific information about the application process
- Data concerned: Application information
- Purpose of processing: Conducting the application process
- Categories of recipients:
- Public authorities where there are overriding legal provisions.
- External service providers or other contractors.
- Other external parties, provided that the data subject has given consent or that disclosure is permitted on the grounds of an overriding legitimate interest.
- Transfers to third countries: In the course of performing the contract, processors located outside the European Union may also be used.
- Data retention period: Application data is generally deleted within four months of the decision being communicated, unless consent has been given for longer-term data retention.
Specific information regarding the processing of customer data/prospect data
- Data concerned: Data provided for the purpose of fulfilling the contract; in some cases, additional data processed based on your explicit consent.
- Purpose of processing: Performance of a contract.
- Categories of recipients:
- Public entities where there are overriding legal provisions
- External service providers or other contractors.
- Other external entities, provided that the data subject has given consent or that disclosure is permissible on the grounds of an overriding legitimate interest.
- Transfers to third countries: In the course of performing the contract, processors located outside the European Union may also be used.
- Data retention period: The data retention period is determined by statutory retention requirements and is generally 10 years.
Specific information regarding the processing of employee data
- Data concerned: Data provided for the purpose of fulfilling the contract; in some cases, additional data processed based on your explicit consent.
- Purpose of processing: Performance of a contract.
- Categories of recipients:
- Public authorities where there are overriding legal provisions.
- External service providers or other contractors.
- Other external parties, provided that the data subject has given consent or that disclosure is permitted on the grounds of an overriding legitimate interest.
- Transfers to third countries: In the course of performing the contract, processors located outside the European Union may also be used.
- Data retention period: The data retention period is determined by statutory retention requirements and is generally 10 years.
Specific information regarding the processing of supplier data
- Data concerned: Data provided for the purpose of fulfilling the contract; in some cases, additional data processed based on your explicit consent.
- Purpose of processing: Performance of a contract.
- Categories of recipients:
- Public authorities where there are overriding legal provisions.
- External service providers or other contractors.
- Other external parties, provided that the data subject has given consent or that disclosure is permitted on the grounds of an overriding legitimate interest.
- Transfers to third countries: In the course of performing the contract, processors located outside the European Union may also be used.
- Data retention period: The data retention period is determined by statutory retention requirements and is generally 10 years.
Further information and contact details
In addition, you may at any time exercise your right to rectification, erasure, or restriction of processing, or your right to object to processing, as well as your right to data portability. You can contact us via email or mail see Legal Notice. You also have the right to lodge a complaint with the data protection supervisory authority.
Empiricus word and design mark
Our logo, empiricus, has been registered as a word and design mark with the German Patent and Trademark Office under registration number 30 2010 060 416 since October 15, 2010, and is therefore protected in all respects.