{"id":8459,"date":"2023-05-26T01:03:55","date_gmt":"2023-05-26T01:03:55","guid":{"rendered":"https:\/\/dev.empiricus.eu\/charismatische-rhetorik-taktiken-und-ihre-wirkung-en\/"},"modified":"2026-07-27T15:01:13","modified_gmt":"2026-07-27T15:01:13","slug":"charismatische-rhetorik-taktiken-und-ihre-wirkung-en","status":"publish","type":"post","link":"https:\/\/empiricus.eu\/en\/charismatische-rhetorik-taktiken-und-ihre-wirkung-en\/","title":{"rendered":"Charismatische Rhetorik &#8211; Taktiken und Ihre Wirkung"},"content":{"rendered":"<p><strong><em>Eine charismatische F\u00fchrung erh\u00e4lt best\u00e4ndig Aufmerksamkeit. Klar ist, dass sie \u00fcber Kommunikation zwischen F\u00fchrenden und Gef\u00fchrten entsteht. Nachfolgend werden die Taktiken einer Rhetorik, die geeignet ist, eine charismatische F\u00fchrung zu bef\u00f6rdern, benannt und ihre Wirkung anhand zweier aktuellen Studien beispielhaft aufgezeigt.<\/em><\/strong><\/p>\n<div class=\"fusion-text\">\n<p>Kommunikation ist f\u00fcr jede F\u00fchrung zentral. Die Art und Weise der Kommunikation entscheidet \u00fcber den F\u00fchrungserfolg mit. Seit der Antike interessiert man sich insbesondere daf\u00fcr, inwieweit Sprache geeignet ist, eine als charismatisch erlebte F\u00fchrung zu bef\u00f6rdern, der eine besondere Wirkung theoretisch wie empirisch fundiert zugesprochen werden kann. Leadership Insiders erl\u00e4utert hierf\u00fcr einschl\u00e4gige, gepr\u00fcfte rhetorische Taktiken und geht beispielhaft auf die Wirkung hinsichtlich der Leistungseffizienz \u2013 auch im Vergleich zu materiellen Anreizen \u2013 ein.<\/p>\n<h2 data-fontsize=\"18\" data-lineheight=\"27\">F\u00fchrung und Charisma<\/h2>\n<p>Eine der prominentesten sowie zuweilen anschaulichsten Charakterisierungen der Entstehung von <a href=\"https:\/\/www.leadership-insiders.de\/lexikon\/charismatische-fuehrungstheorie\/\" target=\"_blank\" rel=\"noopener noreferrer\">Charisma<\/a> im F\u00fchrungskontext legen Klein und House (1995) mit folgender Metaphorik dar: Sie beschreiben die charismatische F\u00fchrung als sozialen Interaktionsprozess, der sowohl \u201eSauerstoff\u201c (oxygen), der in der Atmosph\u00e4re vorhanden ist, also auch einen \u201eFunken\u201c (spark) sowie \u201eentflammbares Material\u201c (flammable material) ben\u00f6tigt, um das \u201eFeuer\u201c (fire) brennen zu lassen. D. h. nur dann, wenn das Situations- und das Personengef\u00fcge passend miteinander in Beziehung stehen, kann die charismatische F\u00fchrung entstehen und ihre Erfolgswirksamkeit entfalten.<\/p>\n<\/div>\n<div class=\"accordian fusion-accordian\">\n<div id=\"accordion-10237-2\" class=\"panel-group\">\n<div class=\"fusion-panel panel-default fusion-toggle-no-divider\">\n<div id=\"5d7e4e81b36661193\" class=\"panel-collapse collapse in\">\n<div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Quelle &#8211; den vollst\u00e4ndigen Artikel k\u00f6nnen Sie weiterlesen unter\u00a0<a href=\"https:\/\/www.leadership-insiders.de\/charismatische-rhetorik-taktiken-und-ihre-wirkung\/?utm_source=mailpoet&amp;utm_medium=email&amp;utm_campaign=newsletter-post-title_67\" target=\"_blank\" rel=\"noopener noreferrer\">leadership-insiders.de<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Eine charismatische F\u00fchrung erh\u00e4lt best\u00e4ndig Aufmerksamkeit. Klar ist, dass sie \u00fcber Kommunikation zwischen F\u00fchrenden und Gef\u00fchrten entsteht. Nachfolgend werden die [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1085],"tags":[140],"class_list":["post-8459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership-and-management","tag-fuhrungserfolg-fuhrungsforschung-fuhrungsstil-kommunikation-prof_-dr_-jurgen-weibler-studien"],"_links":{"self":[{"href":"https:\/\/empiricus.eu\/en\/wp-json\/wp\/v2\/posts\/8459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empiricus.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empiricus.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empiricus.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/empiricus.eu\/en\/wp-json\/wp\/v2\/comments?post=8459"}],"version-history":[{"count":1,"href":"https:\/\/empiricus.eu\/en\/wp-json\/wp\/v2\/posts\/8459\/revisions"}],"predecessor-version":[{"id":10520,"href":"https:\/\/empiricus.eu\/en\/wp-json\/wp\/v2\/posts\/8459\/revisions\/10520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/empiricus.eu\/en\/wp-json\/wp\/v2\/media\/5743"}],"wp:attachment":[{"href":"https:\/\/empiricus.eu\/en\/wp-json\/wp\/v2\/media?parent=8459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empiricus.eu\/en\/wp-json\/wp\/v2\/categories?post=8459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empiricus.eu\/en\/wp-json\/wp\/v2\/tags?post=8459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}